Your Plus store is leaking revenue to load time. We plug it.
Contract-based speed, technical SEO and conversion optimization for existing Shopify Plus stores. Core Web Vitals fixed, app bloat removed, organic traffic recovered — measured with Google's own field data, without touching your brand or forcing a redesign.
- ✓ Audit free, no strings
- ✓ Fixed-price contracts
- ✓ No redesign required
- ✓ Measured in CrUX, not promises
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LCP — Largest Contentful Paint4.8s → 1.9s
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INP — Interaction to Next Paint390ms → 160ms
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CLS — Cumulative Layout Shift0.24 → 0.03
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Performance score38 → 87
What we fix
Plus stores accumulate speed debt: every app installed, every pixel added, every theme edit leaves scripts behind. We remove the debt and keep it from coming back.
Core Web Vitals
LCP, INP and CLS brought into Google's "good" range on mobile — image pipelines, font loading, critical CSS, layout-shift sources, third-party script deferral.
App & script bloat
Audit of every installed app's frontend cost. Dead apps removed, leftover script tags stripped, essential ones deferred or proxied. This alone is often 1–2s of LCP.
Technical SEO
Crawlability, canonical and duplicate-content issues, structured data (Product, Organization, Breadcrumb), sitemap hygiene, redirect chains — the plumbing that decides whether Google ranks you.
Organic traffic growth
Search Console-driven: fix pages losing clicks, win featured snippets and AI-answer citations, collection-page content strategy, internal linking that spreads authority.
Conversion (CRO)
Checkout friction, PDP layout, mobile UX, trust signals — hypothesis-driven changes measured against your actual conversion data, not opinions.
Monitoring & guardrails
CrUX + Search Console tracked monthly so wins stay won. Every new app or theme change gets a performance budget check before it ships.
Audit first. You see the numbers before you spend a rupee.
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1Step 1Free audit
We run your store through PageSpeed, CrUX field data and a technical SEO crawl. You get a prioritized findings report with the revenue case for each fix — free, no call required.
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2Step 2Fixed-price scope
You pick which findings to fix. We quote a fixed price and timeline per item — no open-ended retainers unless you want ongoing care.
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3Step 3Fix on a duplicate theme
All work happens on a duplicated theme with before/after Lighthouse runs per change. You preview everything before it goes live. Zero risk to the running store.
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4Step 4Measure & hold
We publish, then track CrUX and Search Console for 30 days and report the movement. Optional monthly guardrail plan keeps regressions out.
Speed is a revenue line, not a vanity metric
Google's research puts it bluntly: 53% of mobile visitors abandon a page that takes longer than three seconds. For a Plus store doing meaningful traffic, a slow LCP is a permanent tax on every ad rupee and every organic click you earn. And since Core Web Vitals are a ranking signal, slow stores pay twice — lower conversion on the traffic they get, and less traffic to convert.
Why Plus stores in particular
Plus stores are the most customised stores on Shopify — more apps, more pixels, more theme surgery, more markets. That flexibility is exactly where speed debt accumulates. The good news: because the debt is accumulated, it is removable. Most engagements find 40–60% of frontend weight comes from scripts the business no longer uses.
What a typical engagement looks like
- Quick wins (app cleanup, image pipeline, font loading): days, not weeks.
- Core Web Vitals program (all three metrics into "good" on mobile): 2–4 weeks.
- SEO + CRO program (technical SEO, content targets, conversion experiments): ongoing monthly, cancel anytime.
Every engagement starts with the free audit, and every quote is fixed-price and written. Email hello@shopifyexpertindia.in with your store URL to get yours.
Common questions about speed & CRO work
Will speed work break my theme or apps?
No. All work happens on a duplicated theme with a before/after Lighthouse run recorded for every change, and you preview everything before it goes live. App removals are staged: we disable the app's frontend scripts first, verify nothing depends on them, then uninstall.
How much faster can you actually make a Shopify Plus store?
It depends on where the weight is, which is exactly what the free audit tells you. The most common pattern — heavy hero media, un-deferred app scripts, unoptimized fonts — typically has seconds of mobile LCP available. We quote against your store's real PageSpeed and CrUX numbers, never against a generic promise.
Do you need admin access for the free audit?
No. The audit runs on public Google data (PageSpeed Insights, CrUX field data) plus a technical crawl of your storefront. Admin/collaborator access is only needed once you engage us to implement fixes.
How is this priced?
Fixed price per scoped item — you see the audit findings, pick what to fix, and get a written quote for exactly that. Ongoing SEO/CRO programs run monthly and cancel anytime. No open-ended hourly retainers.
Does site speed really affect SEO rankings?
Yes. Core Web Vitals (LCP, INP, CLS) are a confirmed Google ranking signal, and speed compounds: faster pages get crawled more, bounce less, and convert more of the traffic they earn. Google's own research shows 53% of mobile visits abandon pages that take over 3 seconds.
We are not on Shopify Plus — can you still help?
Yes. The same speed, SEO and CRO work applies to any Shopify store; Plus stores just tend to have the most accumulated app weight and the most revenue riding on each fix.
Get your free Shopify Plus speed audit
Send your store URL. You get a prioritized findings report with real Google data within 48 hours — no call, no strings.